Portrait of Peter Picard

Peter Picard

Peter Picard is vp, strategic planning and research at Blue Chip.


a small person standing in front of a huge phone that has a shopping cart on it with a strawberry, orange slice, watermelon slice and banana floating nearby

Marketers Must Humanize and Personalize the Grocery Ecommerce Experience

Voice

Incorporate emotions, tiers and incentives for ecommerce of the near future.