Rex Briggs Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column. Opinion Contributor Rex Briggs is the founder and CEO of Marketing Evolution, which he founded in 2000. Voice Despite a Plethora of Data, Marketers Are Still Not Utilizing It to Its Full Potential It can show misleading conclusions when gaps are present. Voice Why Brands Need to Shift the Focus on Putting the Right Ad in the Right Channel Otherwise it may miss an opportunity to connect with its audience. Voice The Secret to Reaching Your Audience? Re-Evaluate What You’re Paying For Lower-cost, higher-impact channels are a better route to reach consumers. Voice Why Brands Need to Stop Relying on Expert Opinions Bringing topics to a crowd will provide an array of interpretations rather than an echo chamber of slightly varying stances.