Brands Tap This Startup for Greater Representation at the College Recruitment Stage
As Black Lives Matter protests reached a fever pitch last year following the death of George Floyd, it wasn’t long before the conversation turned to the lack of diversity, equity [...]
Chipotle’s Burrito Is a Hero in First-Ever Super Bowl Ad
The 30-second spot attempts to answer the question "Can a Burrito Change the World?
Digital Marketplace Mercari to Air Its First Super Bowl Spot
The ad continues reseller platform's "Hello, Goodbye" campaign.
How Retailers Were Forced to Modify Their Playbooks for Handling Crises
The months-long stress test may leave them better prepared for the future.
Dollar General to Pay Hourly Workers to Receive Vaccine
Dollar General said its top priority during the Covid-19 pandemic was and is to ensure the health and safety of its employees, customers and local communities, and incentivizing employees to [...]
Ikea’s New U.S. App Bridges At-Home and In-Store Shopping
Among the new features is more options for delivery and pickup.
Bombas Adds Underwear Line With Ambitions to be a Multi-Product Brand
The intent was to solve a pressing problem by creating a sustainable business, no matter if that resulted in a company with $20 million in sales or $200 million in [...]
Retail M&A Grew in 2020, With More Deals Expected in 2021
Total value of 2020 deals outstripped 2019, and there's plenty of liquidity among major players.
CVS Names Michelle Peluso Its First Chief Customer Officer
The marketing veteran, who brings 25 years of experience, was most recently CMO of IBM.