Portrait of Rigel Cable

Rigel Cable

Rigel Cable is director of analytics and SEO at Astound Commerce. He is also a noted social media influencer Rigel Gemini on Instagram and YouTube.

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How the LGBTQ Community Is Supporting One Another Virtually This Pride Month


Though Pride festivals around the world may be splintered, Covid-19 has brought our community together in new ways.

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Now Is a Good Time for Brands to Press Pause and Create a More Sustainable Path Forward


Sustainability offers an opportunity to set the narrative about your business.

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5 Ways Brands Can Avoid Getting Lost in the Passing Wellness Fad


These tactics have become static noise that goes unnoticed and becomes a useless differentiator when leveraged incorrectly.

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Brands Need to Show Up for the Fight for LGBTQ+ Rights and Inclusion, Not Just the Party


We saw a collection of wins and fails from marketers this June.

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Steps Brands Can Take to Make Their Strategies, Products and Mission More Gender Nonconforming

Brand Marketing

It’s a new era being largely spearheaded by Gen Z.