Portrait of Rigel Cable

Rigel Cable

Rigel Cable is director of analytics and SEO at Astound Commerce. He is also a noted social media influencer Rigel Gemini on Instagram and YouTube.


multicolored representational illustration

How the LGBTQ Community Is Supporting One Another Virtually This Pride Month

Voice

Though Pride festivals around the world may be splintered, Covid-19 has brought our community together in new ways.

a globe in a cityscape made up of boxes

Now Is a Good Time for Brands to Press Pause and Create a More Sustainable Path Forward

Voice

Sustainability offers an opportunity to set the narrative about your business.

Person on beach chair relaxing on top of colorful skyscrapers

5 Ways Brands Can Avoid Getting Lost in the Passing Wellness Fad

Voice

These tactics have become static noise that goes unnoticed and becomes a useless differentiator when leveraged incorrectly.

A person with rainbow hair fixes their hair

Brands Need to Show Up for the Fight for LGBTQ+ Rights and Inclusion, Not Just the Party

Voice

We saw a collection of wins and fails from marketers this June.

Three people posing against a white background; on the left there is a woman sitting in another woman lap; on the right a man leans against a wall

Steps Brands Can Take to Make Their Strategies, Products and Mission More Gender Nonconforming

Brand Marketing

It’s a new era being largely spearheaded by Gen Z.