Rigel Cable Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column. Opinion Contributor @rigelgeminiRigel Cable is associate director of data analytics and search engine optimization at Astound Commerce. Rigel is also a noted social media influencer. Voice 5 Ways Brands Can Avoid Getting Lost in the Passing Wellness Fad These tactics have become static noise that goes unnoticed and becomes a useless differentiator when leveraged incorrectly. Voice Brands Need to Show Up for the Fight for LGBTQ+ Rights and Inclusion, Not Just the Party We saw a collection of wins and fails from marketers this June. Voice Steps Brands Can Take to Make Their Strategies, Products and Mission More Gender Nonconforming It’s a new era being largely spearheaded by Gen Z.