Portrait of Rob Schwartz

Rob Schwartz

Rob Schwartz has been described as a "CEO's Creative Director." In other words, the rare creative person who is fascinated by all aspects of a business and finds ways to create breakthrough platforms and campaigns that get results and build brands. A leading creative director for the majority of his career, he transitioned from CCO to CEO in 2015 to lead the New York office of TBWA\Chiat\Day. Since that time, the agency has enjoyed unprecedented growth, with a host of clients added to the roster, including Hilton, Travelers, TD Bank and the Mayo Clinic.


Illustration of a purple figure with flowers on it and other figures in the background in blue

How I Went From Buddy to Boss and Reevaluated Leadership Techniques

Voice

Advice for anyone rising into a higher position from a peer-intensive one.

three unique faces; all the faces are two toned; books in the middle at the bottom of the illustration; a stack of book at the bottom right of the picture; a hour glass is at the bottom right of the drawing

How These Cannes Winners Utilized the 7 Basic Plots of Storytelling

Cannes Lions

They’re the foundation for some of the most successful and creative work .

Cult-tural Marketing

Brand Marketing

To the list of newfangled marketing buzzwords, let’s add the term cult. The proposition of cult marketing holds reign upon the notion that a way to convert—ahem, excite … OK, [...]