Rob Schwartz has been described as a "CEO's Creative Director." In other words, the rare creative person who is fascinated by all aspects of a business and finds ways to create breakthrough platforms and campaigns that get results and build brands. A leading creative director for the majority of his career, he transitioned from CCO to CEO in 2015 to lead the New York office of TBWA\Chiat\Day. Since that time, the agency has enjoyed unprecedented growth, with a host of clients added to the roster, including Hilton, Travelers, TD Bank and the Mayo Clinic.
How I Went From Buddy to Boss and Reevaluated Leadership Techniques
Advice for anyone rising into a higher position from a peer-intensive one.
How These Cannes Winners Utilized the 7 Basic Plots of Storytelling
They’re the foundation for some of the most successful and creative work .
To the list of newfangled marketing buzzwords, let’s add the term cult. The proposition of cult marketing holds reign upon the notion that a way to convert—ahem, excite … OK, [...]