Robert Klara

Robert Klara

Senior Editor, Brands
Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.

How Do Businesses Like Pulse and Walmart Recover After a Mass Shooter Destroys Everything?

Businesses face myriad tasks after a shooting, from immediate actions to long-term decisions—from taking care of employees to cleaning up the crime scene to the question of reopening.

Mark Cross, the 175-year-old ‘American Hermès,’ Regains Its Luxury Status

The boxy profile of Mark Cross bags have since become a widely imitated signature.

New Museum Charts the History of Stickers From Art to Marketing

StickerYou, the world’s biggest sticker store, opens an educational wing.

What Porsche’s Super Bowl Ad Actually Means for Porsche

For the 72-year-old luxury-performance brand, there are many reasons to launch an electric vehicle now.

Why Are So Many Brands Back in the Super Bowl After Years of Staying Away?

New York Life, Porsche, Cheetos, Discover and Heinz are among the brands running Super Bowl ads after years, even decades, on the sidelines.

Raiders Running Back Josh Jacobs Talks to His Younger Self in Poignant Kia Super Bowl Ad

For 2020—and in conjunction with “Tough Never Quits”—the carmaker has created a new charitable initiative, Yards Against Homelessness.

Test Your Big Game Brand Knowledge With Adweek’s Super Bowl Quiz

Adweek's Super Bowl brand quiz covers half a century's worth of ads, brands and head-scratching moments.

How the Revolutionary ‘Cheese Food’ Velveeta Became a Super Bowl Staple

Velveeta is a 'pasteurized recipe cheese product,' there are actual historical reasons why such a product exists—and makes a such good dip.

Why Rob Gronkowski Will Be Wearing Wrangler Jeans to the Super Bowl

The global legacy brand is trying to establish a new name for itself.

How Retailers Are Turning Plastic Bag Bans Into a Branding Opportunity

With plastic bags on their way out, reusable bags are more than just a way to carry goods—they're a branding opportunity.