Portrait of Robert Klara

Robert Klara

Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.

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Designers Crafted SpaceShipTwo so Passengers Know They’re Flying Virgin

Design

No logos on napkins up here, but there's branding nonetheless in the ship's interior.

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Laugh If You Want, but Ugly Sweaters Are 2020’s Coolest Holiday Marketing Idea

Marketing Innovation

There are legit branding and marketing advantages for companies that go to the trouble of designing and selling an ugly holiday sweater.

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Nostalgic Americans Are Making Tru-Tone Retro Lights an Unlikely Holiday Hit

Marketing Innovation

All the warmth and glow of the Christmases you remember, minus the aroma of smoldering ornaments.

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Gravity Blanket’s Makeover Makes for a Great Gift in This Mentally Draining Year

Perspective

Once an occupational therapy tool, its weight has a calming effect for many.

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How The Queen’s Gambit and the Pandemic Turned Into a Perfect Storm of Sales for Chess

Streaming & OTT

Netflix's leading series might even be helping your kids get smarter.

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This Dr. Bronner’s $25 Soap Smells Like Cannabis and Has a Message, Too

Cannabis Marketing

Sales will benefit an environmental cause, though the issue is hardly cut and dry.

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White Castle Is Hoping You’ll Slip Some Sliders Into Your Turkey This Thanksgiving

Food & Beverage

A time-honored recipe is also a way to build grocery revenues.

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For Denny’s, Driving Around America to Feed Veterans Is a Trip Back to Its Founding Purpose

Food & Beverage

The Heroes Tour is a pandemic-era initiative inspired by an Eisenhower-era restaurateur.

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Babe Wine Builds a Monster Truck to Crush Cars—but It’s Really Hoping to Crush Competitors

CPG

Instagram-famous wine makes a high-horsepower entry into the most dude event imaginable.

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