Robert Klara

Robert Klara

Robert Klara is a senior editor for Adweek.
Robert Klara is a senior editor for Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: "FDR's Funeral Train: A Betrayed Widow, a Soviet Spy, and a Presidency in the Balance," "The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence" and "The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America."

Pledges to Rebuild Notre Dame Already Total to Almost $700 Million. Here Are the Brands Chipping In

Just 24 hours after the devastating fire, some household names are stepping up.

The Story Behind One of the Most Controversial Candies of Our Time

Love 'em or hate 'em, a whopping 2 billion Peeps are made a year.

Those Fuchsia Planes of the Now Defunct Wow Air Recall the Once Beloved ‘Jellybean Fleet’

A look at Adweek's reporting on Braniff International 37 years ago.

Juicy Fruit Wants Consumers to Choose a New Version of Its Famously Suggestive Jingle

'Take a sniff, pull it out' makes a comeback.

Over 3 Decades Ago, Wendy’s Made History With ‘Where’s the Beef?’

In a 1985 issue, Adweek proclaimed Clara Peller 'America's first octogenarian star since George Burns.'

Back When Computer Mouses Were New, This Cat Took Care of the Demonstration

In 1986, Commodore found a unique (and very cute) way to market its newfangled product.

This Onetime Apple Marketer Plans to Change Cannabis Edibles With His Luxury Chocolates

Eric Eslao has seen the future of the industry, and it’s very luxurious.

How a Nightmare Neurotoxin Became the Beloved Botox

Oddly enough, 30 years ago, this life-improving drug began with death

Toby’s Estate Coffee Is Affirming Its New York Roots—by Getting Rid of ‘Toby’

Partners Coffee will be the brand’s name from now on.

Mars’ New Initiative Uses Data to Promote Better Health and Nutrition for Your Pet

Its Kinship project's predictive analytics are based on years of accumulated knowledge.