Robert Klara
Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.
This Camper Has Been a Quarantine Staple Since 1960s Space Missions
As America returns to vacationing, this 90-year-old bubble camper is as popular as ever.
Here’s a Peek Under the Plastic of Natural Light’s Record-Breaking Water Slide
Brands have aimed to set and break various world records for decades now. It’s a time-honored tactic that checks off all the marketing department’s requisite boxes: Humor, human interest, good [...]
As Pride Month Wraps, Pro Sports Wrestles With the Problem of Hateful Fans Online
How teams and leagues deal with people who post bigoted things on social media.
How the LGBTQ+ Community Got a Brand That Incites Pride and a Sense of Belonging
The rainbow flag is an inspiring, easily recognizable symbol.
As Americans Plan Summer Vacations, RV Renting Is Suddenly a Hot Business Model
Segment leader RVshare capitalizes on tent fatigue.
How a Cat in a Shark Costume Provided the Best Marketing Roomba Could’ve Hoped For
A Mars mission and toy doll were among its first customers.
‘The Birkin Houdini’ Worked His Hermès Magic and Conjured These Elegant Espadrilles
A bespoke summertime sandal, upcycled from designer silk scarves.
When It Comes to Patriotism, Why Does Budweiser Keep Trying to Outdo Itself?
As Budweiser’s marketing vp Renaldo Chapman explained to Adweek, the cans already wear a red, white and blue color motif all year long, but “to help kick off the summer… [...]
Rothy’s Thinks Men Are Ready for Its Eco-Friendly Footwear
“We see the same opportunity men's that we see on women's,” co-founder and CEO Stephen Hawthornthwaite told Adweek. “[It’s] that front-of-the-closet shoe.”
New York’s TWA Hotel Has a New Way of Luring Guests: Roller-Skating at JFK Airport
“We had 125 people skate on Saturday, and we were very happy with that,” the CEO told Adweek, describing the many views his skating rink offers that few (indeed any) [...]