Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.
Designers Crafted SpaceShipTwo so Passengers Know They’re Flying Virgin
No logos on napkins up here, but there's branding nonetheless in the ship's interior.
Laugh If You Want, but Ugly Sweaters Are 2020’s Coolest Holiday Marketing Idea
There are legit branding and marketing advantages for companies that go to the trouble of designing and selling an ugly holiday sweater.
Nostalgic Americans Are Making Tru-Tone Retro Lights an Unlikely Holiday Hit
All the warmth and glow of the Christmases you remember, minus the aroma of smoldering ornaments.
Gravity Blanket’s Makeover Makes for a Great Gift in This Mentally Draining Year
Once an occupational therapy tool, its weight has a calming effect for many.
How The Queen’s Gambit and the Pandemic Turned Into a Perfect Storm of Sales for Chess
Netflix's leading series might even be helping your kids get smarter.
This Dr. Bronner’s $25 Soap Smells Like Cannabis and Has a Message, Too
Sales will benefit an environmental cause, though the issue is hardly cut and dry.
White Castle Is Hoping You’ll Slip Some Sliders Into Your Turkey This Thanksgiving
A time-honored recipe is also a way to build grocery revenues.
For Denny’s, Driving Around America to Feed Veterans Is a Trip Back to Its Founding Purpose
The Heroes Tour is a pandemic-era initiative inspired by an Eisenhower-era restaurateur.
Babe Wine Builds a Monster Truck to Crush Cars—but It’s Really Hoping to Crush Competitors
Instagram-famous wine makes a high-horsepower entry into the most dude event imaginable.
Brands Need to Refine Their Empathy Messaging If They Hope to Reach Consumers
"We're here for you" messages are no longer enough.