Robert Klara
Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.
Dallas Cowboys Legend Troy Aikman Is Returning to His Old Job—Not Football, Beer
It’s a reasonable bet that an NFL legend whose career earnings have been estimated at $55.5 million is a guy who doesn’t need to work anymore. Nonetheless, hall-of-fame quarterback Troy [...]
What Will 2022 Bring? We Don’t Know, but Zoltar Does
The famous coin-op mystic flexes his marketing muscle in augmented reality.
Top Branding Fails of 2021—and What (If Anything) Brands Learned
Here are the most original and memorable gaffes, from the grievous to the trivial, in a year that was loaded with them.
Here’s How Pantone Landed On Very Peri as Its Official Color of 2022
A peek at the inner workings of the legendary arbiter of trendy hues.
Here’s Why Advent Calendars Are a Marketing Godsend for Brands This Holiday Season
Inside the trend that's been a marketing godsend during the holiday season.
Piercing Pagoda Has a New Name, but Its Main Service Is Still Free With Purchase
The Japan-inspired kiosk knows it needed to change with the times.
Why Papa John’s Is Breaking With Fast-Food Tradition and Nixing Its Menu Boards
That and other design changes are the latest steps in a long post-Schnatter turnaround.
Timeless Cool of Martini & Rossi Goes Beyond James Bond
The Italian wine in 007's signature drink is shaking up cocktail culture all over again.
Supply Chain Panic Gives American Giant a Rare Opportunity to Prove Why American-Made Matters
A recent e-mail from the founder was not your typical marketing spiel.
Facebook Debuted Its New Name Amid Its Biggest PR Crisis. Will the Timing Hurt or Help?
'Meta' may have been in the works a long time, but that doesn't free it from scrutiny.