Robert Klara

Robert Klara

Robert Klara is a senior editor for Adweek.
Robert Klara is a senior editor for Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: "FDR's Funeral Train: A Betrayed Widow, a Soviet Spy, and a Presidency in the Balance," "The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence" and "The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America."

How Sonic the Hedgehog Sped Past the Competition

The fast-moving blue runner raced his way to video-game fame.

A Grocery Exec’s Hunting Trip Inspired the Name for a Still-Famous Kentucky Bourbon

On the venerable old spirit that’s become surprisingly trendy again

Why It Took Lay’s 2 Years to Redesign a Bag of Potato Chips

Here's a peek at the design process at PepsiCo's house of crunch.

How Heinz Created America’s (and Ed Sheeran’s) Favorite Condiment

Ketchup started with a Chinese fish sauce.

These 5 Pre-Internet Technologies Revolutionized How We Eat, Shop and Live

The world was never the same after the invention of these tools, and Adweek was there to report on them.

Consumers’ Trust in Brands Has Fallen to a New Low. Surprised? Probably Not

In Dmexco keynote, Salesforce’s CMO outlines why consumers are so wary—and what brands can do about it.

Tab Accounts for Just 1% of Coca-Cola’s Sales, So Why Is It Still Around?

Six decades after starting the diet soft drink revolution, the saccharin-sweet soda is starting to become trendy again.

Can Siri and Alexa Help Breathe New Life Into Encyclopedia Britannica?

Guardians of History, a new voice-activated adventure, will furnish the answer.

Once Upon a Time, the DeLorean Promised to Lay Rubber Through the Automotive Industry

A look back at the lean roadster with the fat advertising budget.

32 Years Ago, McDonald’s Tried to Trademark ‘Mc’—It Didn’t Work

A landmark case in intellectual property.