‘The Industry Is Paralyzed by Vague Proposals Put Forward by Google’
Ari Paparo, Beeswax CEO and social media tribune of ad tech, on what mattered in 2020.
AdProfs Founder: ‘Apple and Google Broke the Ecosystem’ of Programmatic Advertising
Ratko Vidakovic on ad tech's year of seismic change, and why all is not doomed.
Comcast’s Ad-Tech Arm FreeWheel to Purchase Beeswax
Mergers and acquisitions in the programmatic advertising sector are ramping up again.
10 States Sue Google Over Digital Advertising Dominance
Ken Paxton of Texas leads additional competitive complaints targeting search giant's ad-tech suite.
Ad Tech and Privacy Lingo for Navigating a Post-Cookie World
New methodologies are bringing changes to online targeting.
Say Hello to Walgreens Advertising Group, the Latest Retail Media Network
WAG could draw spend from media budgets traditionally reserved for physical in-store promotions, but economies of scale and WAG’s ease-of-use as a platform will determine its fortunes.
Kepler Group Buys Programmatic Agency Infectious Media
In a year that has seen the operating model of traditional media agencies increasingly challenged, two programmatic specialists are pairing up in the hope of outmaneuvering the sector’s largest names. [...]