Ronan Shields

Ronan Shields

Ronan Shields is a reporter for Adweek, focusing on ad-tech.

Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election

Even the best journalism is having trouble attracting advertising dollars, but an ad-tech solution is in the works.

As Privacy Concerns Make the Internet More Opaque, Can Ad Tech Keep Its Promise?

New regulations have spurred a whirlwind of accountability proposals. Can ad tech continue to grow as the free flow of personal data is cut off?

As GDPR Rocks the EU Ad-Tech World, Vendors Must Learn to Adapt

Regulators have been forced to push back against some industry giants.

Inside the IAB Tech Lab’s New Consumer Privacy Proposals

Can new tech standards plus enhanced accountability save programmatic as we know it?  

Xandr Adds Bloomberg and Vudu to Its Community

The ad-tech unit now counts 18 tier-1 media brands as part of its video marketplace.

How Oracle Is Acclimating to a Pro-Privacy Climate

Oracle is getting creative to offset losses following third-party data restrictions.

What We Learned at Dmexco 2019, Ad Tech’s Week in the Spotlight

Optimism over programmatic growth is muted by privacy headwinds, and more lessons from the weeklong conference.

Despite GDPR, Programmatic Advertising Is Still Growing in Europe

Spend nears €17 billion while one U.S. outfit ends its European hibernation on Dmexco's opening day.

How to Prove Value as Advertisers ‘Take Back Control’

S4 Capital chief Sir Martin Sorrell says that ‘every single client is looking at in-housing.’

Goodway Group Names Paul Frampton as European Chief of Firm’s Performance Spinoff

Former Havas chief to lead Control vs. Exposed amid global expansion.