Google Just Dropped Another Privacy Bomb on Independent Ad Tech
Alternatives like email-based identifiers "aren't a sustainable long-term investment."
AdColony Sells to Digital Turbine in an Estimated $400 Million Deal
Yet another M&A deal brokered by Luma Partners as ad tech simmers over.
Mobile App Economy Witnesses Further Consolidation as IronSource Buys Luna Labs
Another move ahead of Apple's privacy changes requiring third party access through IDFA.
The Trade Desk’s Q4 Revenue Leaps 48% to $320 Million
Total spend on the platform was $4.2 billion in 2020.
Ad-Tech Mavens Back ‘Founder-Friendly’ Investment Syndicate
Ari Paparo, Ben Barokas, JT Batson and Joe Zawadski among supporters of First Party Capital.