Portrait of Ronan Shields

Ronan Shields

Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.

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‘The Industry Is Paralyzed by Vague Proposals Put Forward by Google’

Programmatic

Ari Paparo, Beeswax CEO and social media tribune of ad tech, on what mattered in 2020.

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AdProfs Founder: ‘Apple and Google Broke the Ecosystem’ of Programmatic Advertising

Programmatic

Ratko Vidakovic on ad tech's year of seismic change, and why all is not doomed.

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Comcast’s Ad-Tech Arm FreeWheel to Purchase Beeswax

Ad Tech & Mar Tech

Mergers and acquisitions in the programmatic advertising sector are ramping up again.

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10 States Sue Google Over Digital Advertising Dominance

Ad Tech & Mar Tech

Ken Paxton of Texas leads additional competitive complaints targeting search giant's ad-tech suite.

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Inside Google Chrome’s Privacy Sandbox Proposals

Ad Tech & Mar Tech

Experiments are underway at Google to engineer a sustainable ad-funded internet after the platform withdraws support in 2022 for the third-party cookie, the web’s default means of monetization since the [...]

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Concerns Mount Over Google’s Privacy Proposals

Ad Tech & Mar Tech

One the cookie is gone, will anyone be invited to play in Chrome's Privacy Sandbox?

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Ad Tech and Privacy Lingo for Navigating a Post-Cookie World

Ad Tech & Mar Tech

New methodologies are bringing changes to online targeting.

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Say Hello to Walgreens Advertising Group, the Latest Retail Media Network

Ad Tech & Mar Tech

WAG could draw spend from media budgets traditionally reserved for physical in-store promotions, but economies of scale and WAG’s ease-of-use as a platform will determine its fortunes.

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Kepler Group Buys Programmatic Agency Infectious Media

Ad Tech & Mar Tech

In a year that has seen the operating model of traditional media agencies increasingly challenged, two programmatic specialists are pairing up in the hope of outmaneuvering the sector’s largest names. [...]

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Verizon Media Debuts ConnectID

Ad Tech & Mar Tech

The online targeting tool will substitute third-party cookies and leverage direct-to-consumer relationships.