Portrait of Ronan Shields

Ronan Shields

Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.


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Understanding the Massive Scale of Amazon, Google, Apple and Facebook

NexTech

Professor Scott Galloway says governments will never be able to catch up with Big Tech engineers, and they need to be broken up.

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Apple Reports Increase in Q2 Revenue Across Products and Services

Ad Tech & Mar Tech

It topped $59.7 billion in the quarter ending in June despite ad revenue declining due to Covid-19.

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5 Memorable Takeaways From Professor Scott Galloway’s NexTech Tour de Force

Programmatic

How advertising ‘sucks’ and why Big Tech must be broken up.

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How Google’s Ad Stack Works and Why Regulators Are Probing Its Dominance

Ad Tech & Mar Tech

U.S. regulators are looking into Google. Here's what they are searching for.

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After the Cookie, Kochava and LiveIntent Bet on First-Party Data

Ad Tech & Mar Tech

Time has been called on third-party cookies, and soon MAIDs will be gone too. Two companies are betting on first-party data.

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Media Industry Awaits the Impact of Apple’s Upcoming iOS 14

Ad Tech & Mar Tech

Apple revealed the consumer features for iOS 14, but the consequences for a $45 billion industry remain unclear.

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The U.S. Is on Board, but Will Taboola-Outbrain Merger Hold up to Global Scrutiny?

Publishers & Platforms

The merged recommendation platforms would take on an increasingly scrutinized Big Tech.

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DOJ Green Lights Proposed Outbrain and Taboola Merger

Publishers & Platforms

Combining forces will help it go up against the duopoly of Facebook and Google.

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S4 Capital Hopes to Raise $126 Million to Further Expand Through Mergers

Ad Tech & Mar Tech

Martin Sorrell's operation hunts for M&A possibilities since 'now is not the time to slow down.'

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As Holding Companies Spend Big on Data, IPG Unveils ConneCXions

Ad Tech & Mar Tech

ConneCXions is the result of IPG's $2.3 billion acquisition of Acxiom.

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Would You Trust Something Called IdentityLocker With Your Personal Data?

Data & Privacy

Kochava's identity tokens aim to relieve fragmentation headaches.

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Publishers Looking to Grow Ad Revenue Now Have a New Google Hurdle to Deal With

Ad Tech & Mar Tech

Upcoming change to AdSense requires media owners to more stringently vet advertising partners.

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Google Rolls Out New 3D Ad Format Swirl in DV360

Programmatic

Google makes 3D Ad Format Swirl available globally in its buying platform DV360.

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The Trade Desk CEO ‘Not Convinced’ Google Will Get Rid of Third-Party Cookies

NexTech

The Trade Desk CEO Jeff Green hints at how his $20 billion company is edging toward ad targeting after cookies ahead of his NexTech 2020 appearance.

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CEOs of Amazon, Apple, Facebook and Google Set for Antitrust Showdown

NexTech

The CEOs of Amazon, Apple, Facebook and Google will go before the House Judiciary Committee this month.