Portrait of Ronan Shields

Ronan Shields

Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.

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Life in Quarantine

Christie’s auction house is in the news today for becoming the first major auction house to offer a purely digital work of art with a unique NFT—and it did so with an [...]

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Hey Google! So, What’s Next for Ad Tech?

Ad Tech

The biggest company in advertising just issued a statement raising more questions than it has answers.

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Google Just Dropped Another Privacy Bomb on Independent Ad Tech

Ad Tech

Alternatives like email-based identifiers "aren't a sustainable long-term investment."

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AT&T’s Xandr Backs Unified ID 2.0

Ad Tech

Xandr, AT&T’s advanced advertising company, will adopt an open approach to identity by integrating with Unified ID 2.0. Top line Xandr joins Criteo, LiveRamp, Nielsen and The Washington Post as a partner in [...]

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MediaMath and LiveIntent Ink ‘NonID’ Partnership

Ad Tech

The duo will create an email-based “nonID” to power programmatic media buys after the decline of the third-party cookie.

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AdColony Sells to Digital Turbine in an Estimated $400 Million Deal

Ad Tech

Yet another M&A deal brokered by Luma Partners as ad tech simmers over.

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Catalina Sues Quotient in a Clash of the Coupons

Customer Acquisition

The filing also alleges the defendant lured clients away from Catalina with “misleading communications” to CPG brands which claimed they “would need to transition to Quotient” in order to continue [...]

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Mobile App Economy Witnesses Further Consolidation as IronSource Buys Luna Labs

Ad Tech

Another move ahead of Apple's privacy changes requiring third party access through IDFA.

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The Trade Desk’s Q4 Revenue Leaps 48% to $320 Million

Ad Tech

Total spend on the platform was $4.2 billion in 2020.

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Ad-Tech Mavens Back ‘Founder-Friendly’ Investment Syndicate

Ad Tech

Ari Paparo, Ben Barokas, JT Batson and Joe Zawadski among supporters of First Party Capital.