6 Months After Merger, Magnite Rebrands Its Ad Stack
The company is debuting its Magnite CTV and DV+ platforms.
The Trade Desk’s Unified ID 2.0 Counts SpotX as Another Supporter
Independent ad tech and publishers rally behind The Trade Desk-led initiative.
Tension Between Privacy and Competition Exposed in Google’s Latest Regulatory Probe
U.K. regulators are investigating browser proposals as dissent mounts over Privacy Sandbox.
Exclusive: Cannes Lions Says It Will Move Forward With an In-Person Festival in 2021
Even with a Covid-19 vaccine rollout, advertisers are hesitant to travel to the French Riviera in June.
Media Buyers Are Practicing ‘Careful Calibration’ Amid More Political Tumult
Some pause ad spend, questioning when to return.
Amazon Marketing Cloud Enters Advanced Beta Testing
New rollout geared toward household brands steps up the competition with rival advertising giants.
How Ad Tech’s Identity Was Rattled in 2020
2020—what a year—one that many will be glad to see the back of. But it’s also one that will haunt the ad-tech sector well into 2021, and potentially well beyond [...]
Buyers Expect Google to Follow Apple’s Lead and Kill Support for Mobile Ad Identifiers
What advertisers need to look out for in 2021.