Portrait of Ronan Shields

Ronan Shields

Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.

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Taboola Goes Public With Yet Another SPAC

Ad Tech

Taboola is going public via a special purchase acquisition company, or SPAC, with the outfit listing on the NYSE in the hope of raising $545 million on a $2.6 billion [...]

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6 Months After Merger, Magnite Rebrands Its Ad Stack

Ad Tech

The company is debuting its Magnite CTV and DV+ platforms.

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Ad Tech Is Primed for Its Own Roaring ’20s

2021 Outlook

Battles between Big Tech players and government oversight will shape the industry for the next decade.

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The Trade Desk’s Unified ID 2.0 Counts SpotX as Another Supporter

Programmatic

Independent ad tech and publishers rally behind The Trade Desk-led initiative.

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Tension Between Privacy and Competition Exposed in Google’s Latest Regulatory Probe

Programmatic

U.K. regulators are investigating browser proposals as dissent mounts over Privacy Sandbox.

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Exclusive: Cannes Lions Says It Will Move Forward With an In-Person Festival in 2021

Cannes Lions

Even with a Covid-19 vaccine rollout, advertisers are hesitant to travel to the French Riviera in June.

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Amazon Marketing Cloud Enters Advanced Beta Testing

Amazon

New rollout geared toward household brands steps up the competition with rival advertising giants.

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How Ad Tech’s Identity Was Rattled in 2020

Programmatic

2020—what a year—one that many will be glad to see the back of. But it’s also one that will haunt the ad-tech sector well into 2021, and potentially well beyond [...]

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Buyers Expect Google to Follow Apple’s Lead and Kill Support for Mobile Ad Identifiers

Programmatic

What advertisers need to look out for in 2021.