Roo Powell

Roo Powell is freelance contributor to Adweek.

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This Holiday Ad Charmingly Captures the Joyful, Awkward Love of a Father for His Son

Creativity

Dad dancing never changes, but the response does. A lovely slice of life from French telecom Bouygues.

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A Glam Hostel Gets Put to the Test When Mariah Carey Is Accidentally Booked

Creativity

Hostelworld and the star diva both poke a good amount of fun at themselves in this unlikely ad.

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Parents Are Horrified by Furniture Kids Can Hide Inside in This Shock PSA

Creativity

Unicef's latest video about escaping abuse.

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P&G Breathes New Life Into ‘Thank You, Mom’ Ahead of Another Olympics

Creativity

Campaign champions diversity with #LoveOverBias.

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If This Year’s Starbucks Holiday Cups Are Controversial, It Will Be Your Fault

Creativity

Coffee chain unveils packaging you can draw on.

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This New ‘It Can Wait’ PSA Is Comically Slapstick, Until It Turns Deadly Serious

Brand Marketing

FCB melds don't-text-and-drive approaches.

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See the Quietly Lovely Norwegian Ad That Got 120 Million Views in a Week

Creativity

The story of 'The Lunchbox.'

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Plum Organics Wants You to Have More Sex, Be Happier, Have More Kids and Buy More Baby Food

Brand Marketing

Brand launches "Do Your Part(ner)" campaign.

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Betabrand Joins Dove in Gleefully Lying About Its Products in These ‘Alternative Facts’ Ads

Creativity

Following a Dove ad earlier this week, Betabrand has rolled out some ads telling fibs about its products.

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Zales Jewelers Gets Heat for Putting a Lesbian Couple in Its Holiday Ad

Creativity

A new ad from Zales Jewelers is just what you'd expect of a jewelry brand at the outset of the holiday season—30 seconds of beautiful couples, sparkly rings, heartfelt music [...]