Sammy Nickalls

Sammy Nickalls

Sammy Nickalls is departments editor at Adweek. Previously, she was night editor at Esquire. She's also the creator of #TalkingAboutIt.

Infographic: How Rainy, Snowy and Super Cold Days Affect Foot Traffic

With patterns getting more extreme, brands across verticals need to pay attention.

Infographic: 27% of Gen Zers Say They Always Write a Product Review After Making a Purchase

And 37% say they do it most of the time.

Data Points: What Consumers Really Want From Brands’ Content

People are more likely to purchase from a company that provides consistent, relevant content.

Video: Why Tourism Houses From Across the Globe Made a Splash at SXSW

From Scandinavia to Australia to Japan, here's why international companies are coming to Austin

Dell Turned Sustainability Into an Immersive Experience at SXSW

The tech company celebrated the 100 million pounds of recycled materials it's used since 2012.

Lush Is Using Machine Learning and AI to Make Wasteful Packaging and Signage Irrelevant

SXSW attendees could use an app to identify bath bombs.

Why Comedy Central Keeps Bringing Its Presidential Library of Trump’s Tweets to Life

The exhibition just made its SXSW debut, but it's the sixth time the channel has constructed it.

Quiz Master Scott Rogowsky Ran the First Live HQ Show at SXSW With 300 Attendees

'I don't get to see HQties in the flesh that often,' the app's host told Adweek.

Finding Serenity at SXSW With Michelob Ultra’s Sunset Meditation Event

The beer brand's first activation for the festival brought a much-needed calm.

As Media Companies Scale Back Their SXSW Presence, Viceland Built a Roller Skating Rink

Vice turned a downtown Austin parking lot into a pop-up '80s nostalgia roller skating park.