Sammy Nickalls @sammynickallssammy.nickalls@adweek.comSammy Nickalls is a freelance writer and the former departments editor at Adweek. Previously, she was night editor at Esquire. She's also the creator of #TalkingAboutIt. Data Points Infographic: Why Reviews Are Essential for Direct-to-Consumer Fashion Brands They should be collecting photos of their products on real customers, too. Leadership & Talent Meet Adobe’s 10 UX Designers to Watch in 2019 The software company highlights talent around the globe with its inaugural list of rising stars in user experience design. Data Points Infographic: What and Why Millennials and Gen Zers Rent Instead of Buy New data from Lab42 shows a renting trend in the sharing economy. Data Points Infographic: Retail Spending Over Time by Vertical and Region A new report provides insights for marketers looking to capitalize where they can. Data Points Infographic: What Brick-and-Mortar Shoppers Care About Most Brands need to know about the consumers in their stores. Data Points Infographic: How Brand Mascot Recognition Has Changed Over Time Vlasic Pickles' stork, Travelocity's gnome and Snuggle's teddy bear are far less recognizable among Gen Zers than baby boomers. Data Points Infographic: Over Half of Consumers Would Pay More for Sustainable Products New data shows brands need to focus on eco-friendliness. Data Points Infographic: Most Consumers Only Consider 2 to 4 Brands When Making a Purchase Here's how they decide what to buy. Data Points Infographic: Why Brands Need to Ramp Up Their Shopping-Tech Offerings Over half of consumers believe purchasing via voice will be widely offered within the next year. Data Points Infographic: How Consumers Want Brands to Communicate With Them There's a fine line between catering to their preferences and freaking them out. 1 2 3 … 10 Next »