Sammy Nickalls @sammynickallssammy.nickalls@adweek.comSammy Nickalls is departments editor at Adweek. Previously, she was night editor at Esquire. She's also the creator of #TalkingAboutIt. Data Points Infographic: How Rainy, Snowy and Super Cold Days Affect Foot Traffic With patterns getting more extreme, brands across verticals need to pay attention. Data Points Infographic: 27% of Gen Zers Say They Always Write a Product Review After Making a Purchase And 37% say they do it most of the time. Data Points Data Points: What Consumers Really Want From Brands’ Content People are more likely to purchase from a company that provides consistent, relevant content. SXSW Video: Why Tourism Houses From Across the Globe Made a Splash at SXSW From Scandinavia to Australia to Japan, here's why international companies are coming to Austin SXSW Dell Turned Sustainability Into an Immersive Experience at SXSW The tech company celebrated the 100 million pounds of recycled materials it's used since 2012. SXSW Lush Is Using Machine Learning and AI to Make Wasteful Packaging and Signage Irrelevant SXSW attendees could use an app to identify bath bombs. SXSW Why Comedy Central Keeps Bringing Its Presidential Library of Trump’s Tweets to Life The exhibition just made its SXSW debut, but it's the sixth time the channel has constructed it. SXSW Quiz Master Scott Rogowsky Ran the First Live HQ Show at SXSW With 300 Attendees 'I don't get to see HQties in the flesh that often,' the app's host told Adweek. SXSW Finding Serenity at SXSW With Michelob Ultra’s Sunset Meditation Event The beer brand's first activation for the festival brought a much-needed calm. SXSW As Media Companies Scale Back Their SXSW Presence, Viceland Built a Roller Skating Rink Vice turned a downtown Austin parking lot into a pop-up '80s nostalgia roller skating park. 1 2 3 … 8 Next »