Sammy Nickalls
Sammy Nickalls is a freelance writer and the former departments editor at Adweek. Previously, she was night editor at Esquire. She's also the creator of #TalkingAboutIt.
Adweek’s Podcast Executive of the Year Says There’s Nothing Passive About Podcasting
Adweek Podcast of the Year Awards
PRX Executive discusses growth of Radiotopia network.
These 4 Visual Trends Will Dominate 2020, According to Adobe Stock
Creativity
From inclusion and community to radical self expression, these are some of the trends Adobe Stock predicts will dominate 2020.
Burger King’s Surprisingly Political Ad in the U.K. Takes Aim at Brexit
Placed on the side of a red London bus by global creative agency BBH, the ad is simple, but quite direct indeed: "Another Whopper on the side of a bus. [...]
Consumers Worldwide Are Eating More Snacks Than Meals
Retail
Mondelēz International releases first State of Snacking survey.
Infographic: How Brands Can Make Fans of Music Festivalgoers
Data shows there are opportunities for brands to target millennials and Gen Zers attending music festivals.
Infographic: Why Reviews Are Essential for Direct-to-Consumer Fashion Brands
They should be collecting photos of their products on real customers, too.
Meet Adobe’s 10 UX Designers to Watch in 2019
The software company highlights talent around the globe with its inaugural list of rising stars in user experience design.
Infographic: What and Why Millennials and Gen Zers Rent Instead of Buy
New data from Lab42 shows a renting trend in the sharing economy.
Infographic: Retail Spending Over Time by Vertical and Region
A new report provides insights for marketers looking to capitalize where they can.
Infographic: What Brick-and-Mortar Shoppers Care About Most
Brands need to know about the consumers in their stores.
Infographic: How Brand Mascot Recognition Has Changed Over Time
Vlasic Pickles' stork, Travelocity's gnome and Snuggle's teddy bear are far less recognizable among Gen Zers than baby boomers.
Infographic: Over Half of Consumers Would Pay More for Sustainable Products
New data shows brands need to focus on eco-friendliness.
Infographic: Most Consumers Only Consider 2 to 4 Brands When Making a Purchase
Here's how they decide what to buy.
Infographic: Why Brands Need to Ramp Up Their Shopping-Tech Offerings
Over half of consumers believe purchasing via voice will be widely offered within the next year.
Infographic: How Consumers Want Brands to Communicate With Them
There's a fine line between catering to their preferences and freaking them out.
