Portrait of Sara Century

Sara Century

Sara Century is an Adweek freelance writer focused on creativity and brand campaigns.

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Penguin Random House’s Newest Platform Spotlights the Vastness of Black Literature

Diversity, Equity and Inclusion

Celebrating groundbreaking, genre-defining works of Black literature, All Ways Black will include appearances by favorite authors via Instagram Live, as well as regular book and playlist suggestions.

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Jason Alexander Tells the Tale of a Determined Dove in AID FOR AIDS’ Enchanting Film

Health and Wellness

Saatchi & Saatchi collaborated on this spirited, international effort.

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American Express’ Business Card Chronicles Helps Owners Embrace the Odd Pivot

AdFreak

Agency Dentsumcgarrybowen finds the bright side of operational changes in this ad campaign for American Express.

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The Meaning Behind These Gorgeous Limited-Edition Doritos Bags

Packaging Design

Artist Megan Lewis reimagines the snack brand's packaging as part of a larger effort to amplify Black voices.

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HPE and Joan Creative Greet Tomorrow’s Tech Innovation in an Enchanting New Campaign

Software/Technology

Linking technological advancements with every aspect of our lives, be it transportation, work, or time spent at home, these spots take on a “World of Tomorrow” vibe as they walk [...]

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This Story of Gay Farmers Kicks Off a Docuseries About Diverse Heroes in Agriculture

Diversity, Equity and Inclusion

The first installment is spotlighting Leon Etchepare, who faced challenges coming out in an industry that sees little in the way of LGBTQ+ representation.

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Angel City FC Reveals Its New Logo Ahead of the 2022 Season

Sports Marketing

The first-ever majority female-owned soccer team gets a refreshed look.

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NFL Supports LGBTQ+ Communities by Declaring ‘Football Is Gay’ in Pride Ad

Diversity, Equity and Inclusion

The first declaration is “Football is gay,” followed by a number of other affirmations, such as “Football is lesbian,” “Football is transgender,” and “Football is for everyone.”

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Facebook Highlights the Many Online LGBTQ+ Communities That’ll Exist Beyond Pride

Diversity, Equity and Inclusion

These spots shine a light on the LGBTQ+ community, not only including interests from gaming to hiking but featuring an array of orientations and identities.

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Oreo and PFLAG Reimagine Harmful Words as Encouragement With Pride Campaign

Diversity, Equity and Inclusion

Continuing its partnership with PFLAG National, Oreo has teamed with creators Zipeng Zhu, Braulio Amado, Kris Andrew Small, and Phædra Charles to create a series of images entitled "Proud Words."