‘These Are Home Runs’: Publishers’ Election Products Drive Business and Audience Goals
Dedicated political news areas give brands a chance to burnish their identities as credible information sources.
The Atlantic’s Jeffrey Goldberg Deftly Captains His Team While Breaking Explosive News
Adweek's Editor of the Year has led by example, breaking national news while deftly managing his team.
Publishers and Media Buyers Seek Greater Transparency in Brand Safety Measures
A turbulent year has challenged the industry.
Why Walled Gardens Are Among the ‘Largest Obstacles’ to Finding Consistent Online Measurement
A clear answer from companies is more crucial than ever during the pandemic.
The New York Times Prioritizes First-Party Data in New Platform for Marketers
The offering, called Pivotal, comes as publishers bolster their datasets to win ad dollars.
How President Trump’s Covid-19 Diagnosis Will Shape Campaign Messaging as Election Day Nears
Ad spend fluctuates in the final weeks of the campaign.
Legislators Slam Amazon, Apple, Facebook, Google for Abusing Market Power
A report offers a sweeping condemnation of the firms' place in the modern economy.
Here’s How Google’s $1 Billion Investment in Publishers Will Work
Google News Showcase will compensate publishers. Google will invest $1 billion.
Vox Media Creates Self-Serve Ad Tool for Marketers
Concert Ad Manager will allow advertisers to reach audiences at scale.
What’s Next for Hollywood’s 2 Top Trade Magazines Now Under One Roof?
Variety and The Hollywood Reporter will now share a publisher. What does that mean for advertisers?
Condé Nast Names Whembley Sewell Editor in Chief of Them
She joined the LGBTQ+ brand in January 2019.
Bumble Buys Eye-Catching Newspaper Ads in Honor of RBG’s Legacy
Gender equality is "a human right that motivates our daily work," CEO says.
Apple’s iOS 14 Brings Us a Cookieless Future Sooner Than We Thought
ITP is switched on by default in Google Chrome on iPhones, the latest phase in an ongoing war.
Media Organizations Are Not Angry at Apple, Just Disappointed
Tensions between publishers and consumer-focused device maker come to the fore once again.