Portrait of Sara Spary

Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.

McDonald’s Revives ’90s Ad Footage to Get UK Fans Back to Dining In


Leo Burnett uses retro footage and an 'NSYNC soundtrack as the chain joins 'Eat Out to Help Out' program.

Gillette Makes Animal Crossing More Skin-Inclusive by Adding Stretch Marks and Psoriasis

Diversity & Inclusion

Venus partnered with digital designer Nicole Cuddihy to promote the new Skinclusive line.

With Europe’s Biggest Carnival Canceled, Papa John’s Is Sending Dancers Out to Deliver

Life in Quarantine

One-day stunt pays homage to London's famous Notting Hill Carnival.

Photo of Ez Blaine

Free Ad School for Black Creatives Expands to West Coast After Huge Demand

Leadership & Talent

One Club launched the One School last month with Spotify's Oriel Davis-Lyons.

Still from one of the Armoury spots

These Small Businesses Were Given Free, Quirky TV Ads in Prime Time to Help After Lockdown


U.K.'s Channel 4 gave high-value spots to a florist, pub, barbershop and alpaca farm.

Image of Kraft Mac & Cheese

Mac & Cheese for Breakfast? Kraft Rebrands Dinner Staple to Give Tired Parents a Break

Brand Marketing

Brand's research showed parents, during lockdown, have been feeding kids Mac & Cheese for the first meal of the day more than ever.

Twitch screenshot

Is It a Video Game, or Is It New Zealand? This Fun Tourism Project Gamifies the Country


TBWA\Sydney partners with popular Twitch streamer to offer a 'vacation for your eyes.'

Screenshot from the rooftop tennis video

Roger Federer Surprised 2 Girls With a Match After Their Quarantine Tennis Video Blew Up

Ad of the Day

Pasta brand Barilla creates a once-in-a-lifetime moment for young fans who played on rooftops.

Woman wearing a mask with a birthday cake

As the World’s Bars Reopen, Heineken’s Ad About Social Distancing Is 100% Relatable

Ad of the Day

Publicis Italy captures the joy and awkwardness of the new normal.

Bill Murray in Jeep

Here Are the 5 Ads Nominated for 2020’s Outstanding Commercial Emmy

Awards & Recognition

Super Bowl commercials from Amazon and Jeep are up against three other high-profile spots.