Portrait of Scott Gerber

Scott Gerber

Scott Gerber is CEO of The Community Company, an organization that builds and manages community-driven programs for global brands and media companies, and the co-author of Superconnector: Stop Networking and Start Building Business Relationships That Matter.

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4 Ways Media Companies Can Diversify Their Revenue Streams

Brand Marketing

Keeping up with a changing industry.

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Executive Leaders Need to Solidify the Brand Values They Want to Share

Brand Marketing

And agencies have to look beyond vanity metrics to land new business.

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The Biggest Error Brands Make With Missteps? Not Considering Their Community

Brand Marketing

They need to own mistakes and communicate openly.

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4 Ways Media Companies Can Take Advantage of a New Era of Native Advertising

Brand Marketing

There are unmet needs within the industry that can now be addressed.

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3 Questions to Ask a Potential Community Manager

Brand Marketing

Find someone who can distinguish between social media and community.

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How the Superconnector Class Uses Social Media and Technology Differently

Digital

Opinion: The rewards they reap may not be instant, but that’s not a problem.

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How to Perfect the Art of Connecting With Your Community and Encouraging Authentic Engagement

Brand Marketing

Brands need to find a way to break through to people and convince them that they're worth the time and bandwidth.

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The Lesson of Facebook’s Hammer Drop? Build a Community, Not an Audience

Digital

The news feed change is a major wake-up call, signaling it's time to create a sustainable strategy.