Portrait of Scott Nover

Scott Nover

Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence. He has written about media, technology and politics for The Atlantic, The Washington Post Magazine, Vox and more.

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‘A Lot More Consultative:’ Reddit Rebrands Its Creative Strategy Team as KarmaLab

Platforms

“The creative strategy team at Reddit, now called KarmaLab, is evolving from helping our partners with their Reddit strategies to marketing strategies to business strategies,” Cady said. “It’s a lot [...]

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CMOs Stress the Role of Community in Marketing Right Now

Platforms

Rules of engagement allow communities to flourish.

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Twitter Sashays Into the Creator Economy

Platforms

The social media site's new tipping feature signals a broader shift towards a creator-first platform.

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As Hype Around Clubhouse Fades, Its Easy-to-Replicate Format Might Be Here to Stay

Audio & Podcasting

April brought devastating news, as new downloads for the app fell to 922,000 for the month.

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At Long Last, Clubhouse Comes to Android

Audio & Podcasting

Clubhouse’s co-founders Paul Davison and Rohan Seth announced at a town hall with users on Sunday that their app is finally coming to Android users in the United States starting [...]

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What Is TikTok Selling? Cultural Relevance

NewFronts

The company says brands can turn success on the platform into profit.

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Twitter Announces New Content Partnerships at NewFronts

NewFronts

The company is partnering with NBC for the Olympics and more.

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Snap Is Rolling Out a Marketplace for Brands and Creators

NewFronts

The company also announced new original shows.

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Donald Trump Won’t Be Allowed Back on Facebook—Yet

Platforms

The Oversight Board didn’t seem interested in playing Facebook’s games.

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Music Videos Are Coming Back to Your Living Room

NewFronts

At NewFronts, Vevo emphasizes CTV.