Portrait of Sean Cunningham

Sean Cunningham

Sean Cunningham is the president and CEO of the Video Advertising Bureau (VAB), which provides marketers with industry-defining data and actionable insights about premium video advertising.

How Digital Advertisers Are Adapting Habits to Reach Audiences That Prefer TV

TV / Video

Facebook, Amazon, Apple, Netflix and Google are projected to have spent around $1.8 billion for television ads.

Marketers: Hold Facebook Accountable for Measurement Flubs

TV / Video

"If this were a TV network, there would be scandal and lawsuits," one of the largest advertising buyers told me the other day. "It would tear at the fabric of trust in advertising."