Shiv Singh is the co-author of the new book Savvy – Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era. He is a former Visa and PepsiCo senior marketer, has his own marketing consultancy, sits on the board of directors of a Fortune 500 company and has been ranked by Adweek as a Top 50 marketer (#11).
Ensuring That the Necessary Conversations Are Had at This Year’s Cannes
Opinion: Even if they aren’t exactly easy or enjoyable.
Theranos Was Founded on Elizabeth Holmes’ Lies, and Marketers Fell Prey
We have to be better than the ‘fake it till you make’ mindset.
Academia Meets Social Marketing
Marketing has always had an uneasy relationship with academia. However, with the rise of social media and its transformative impact on digital marketing, there’s a new imperative to look towards [...]