Shoshana Wodinsky

Shoshana Wodinsky is a reporter covering ad tech, ad fraud and social platforms. She graduated from New York University with a master's degree in journalism, and previously worked as intern covering tech for The Verge and NBC News.

Discovery Wants to Unify the Fragmented Broadcast Landscape

It’s offering a one-stop shop for media buyers through FreeWheel.

Making Sense of the 5 Major Holding Companies’ Data Offerings

Adweek spoke with all of them, and here's what marketers need to know.

Ad Tech Got Serious About Addressable Inventory This Week

New products and audience innovation from Telaria, NCC Media, Innovid and more.

The Road to Brandweek: Frito-Lay’s Rachel Ferdinando on Gen Z and the State of Snacking

Frito-Lay might be a decades-old brand, but that hasn’t stopped the snack-food giant from trying bold new tricks.

The Trade Desk Focuses on People, Not Programmatic in Latest Campaign

The ad-tech company is positioning itself as an alternative to Facebook, Google and Amazon.

The Co-founder of Sparrow Advisers on Ad-Tech’s Foibles—and Its Future

The consultant talks about her big-picture approach, her company's genesis and, of course, Jeff Goldblum.

Marketers Are Looking to Casual Mobile Gaming to Target Audiences

Developers and media buyers partner to reach consumers on their phones.

Oracle Wants to Bring Big Data to GIFs

The short-form videos have found a home in memes—and brands are taking notice.

Innovid Acquires Herolens, Proving Ad-Tech Mergers Are Still Going Strong

Despite knocks from regulators, data breaches and privacy regulations, investors aren’t shrinking from ad tech.

In Pursuit of Brand Safety, Queer Sites Are Caught in the Crossfire

A study showed three-quarters of the examined articles on LGBT topics were flagged as "inappropriate."