Shoshana Wodinsky

Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.


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Fandom Is Serious Business for the Creative Director Behind the KFC Dating Game

Gaming

The creative director behind the KFC dating simulator knows fandom is a serious business.

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Twitter Will Fund the Development of a Decentralized Social Media Standard

Publishers & Platforms

CEO Jack Dorsey reveals plans for an independent project called Bluesky.

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Augmented Reality Can Bring ‘Incredible Joy’ to Advertising

Ad Tech & Mar Tech

Facebook's Spark AR platform is now available, for free, to any company using its ad manager.

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Facebook Sues Chinese Firm Over Cloaked Ads and Hacked Accounts

Digital

ILikeAd Media International Company used malware to compromise accounts, lawsuit alleges.

QuickTake by Bloomberg logo

Bloomberg Rebrands TicToc, Says It’s Not Because of TikTok

Publishers & Platforms

Bloomberg Media's short-form video news service is being given a new lease on life.

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Picking the Best Platform for Your Influencer Campaign

Publishers & Platforms

TikTok and Twitter (and their influencers) are going head-to-head with the reigning influencer marketing champs, Instagram and YouTube.

Bots with shopping carts

Bots Will Cost Ecommerce Sites $10 Billion in 2019

Ad Tech & Mar Tech

A new report from cybersecurity company Cheq found that bot and scraping fraud increase during the holiday season.

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An Inside Look Into How TikTok Could Attempt to Win Over Influencers

Digital

A brief Adweek found online lays out a proposal by which TikTok would attempt to recruit influencers off of Instagram and Youtube with the promise of hundreds of dollars to [...]

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Ad Tech Is Giving Influencer Campaigns a Programmatic Boost

Ad Tech & Mar Tech

Thanks to the burgeoning popularity of microinfluencers, more marketers are programmatically plugging in than ever.

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TikTok Confirms It’s Testing Shoppable Videos

Influencers

Social video site TikTok is expanding its click-to-purchase function outside of ads.

TikTok Is Running Ads Targeting Potential Facebook Advertisers

Ad Tech & Mar Tech

Multiple campaigns across Google search point to a possible attempt to sway marketers on the part of the short-form video giant.

Papa John

Papa John’s CMO Karlin Linhardt Is Out After Just 8 Months

Leadership & Talent

The pizza chain has reshuffled most of its C-suite.

Steve Easterbrook and McDonald

McDonald’s CEO Resigns Over Alleged Relationship With Employee

Brand Marketing

He’d previously led some of the company’s most notable acquisitions.

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Twitter’s Ban on Political Ads Is No Big Deal, Marketers Say

Brand Marketing

But issue-based advertisers could feel the loss.

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When a Brand Crisis Happens, Consumers Expect a Rapid Response

Brand Marketing

Companies' social media strategy can make or break confidence—and their bottom line.