Shoshana Wodinsky

Shoshana Wodinsky is a reporter covering ad tech, ad fraud and social platforms.

Beeswax Introduces ‘Bid Models’ to Power In-House Programmatic Strategies

It's the company's way of bringing walled garden algorithm outside of the walled gardens.

Mobile Apps Are the Latest Ad-Fraud Hotspot

A new report from DoubleVerify finds invalid mobile impressions have doubled year over year.

Unilever’s Planned Publisher Network Leaves Some Experts Skeptical

They say the idea of a network of trusted publishers puts the onus on the entirely wrong party.

YouTube’s Comments Section Is a Cesspool, but Advertisers Aren’t Going Anywhere

Agencies agree the platform hasn’t gotten bad enough to leave.

Want to Target DTC Shoppers? Go With CTV

A study found that viewers are more likely to respond to ads on streaming services than on linear TV.

Toasted Collective Is Bringing Programmatic Advertising to the Cannabis Industry

The digital agency is partnering with major publishers including Hearst and USA Today.

Trustpilot Is Trying to Crack Down on the ‘Epidemic’ of Fake Reviews

Companies want to put an end to the 'game of whack-a-mole.'

Amobee Has Two New Partnerships in the TV Space

The ad platform is working with Univision and ITV.

DataXu Lays Off About 30 Staffers

The news comes as speculation continues to swirl over a potential sale .

Kraft, Capitol One Among Brands Running Pre-Roll Ads in Front of AOL Articles Concerning Sexual Assault

Progressive was also involved.