Fandom Is Serious Business for the Creative Director Behind the KFC Dating Game
The creative director behind the KFC dating simulator knows fandom is a serious business.
Twitter Will Fund the Development of a Decentralized Social Media Standard
CEO Jack Dorsey reveals plans for an independent project called Bluesky.
Augmented Reality Can Bring ‘Incredible Joy’ to Advertising
Facebook's Spark AR platform is now available, for free, to any company using its ad manager.
Facebook Sues Chinese Firm Over Cloaked Ads and Hacked Accounts
ILikeAd Media International Company used malware to compromise accounts, lawsuit alleges.
Bloomberg Rebrands TicToc, Says It’s Not Because of TikTok
Bloomberg Media's short-form video news service is being given a new lease on life.
Picking the Best Platform for Your Influencer Campaign
TikTok and Twitter (and their influencers) are going head-to-head with the reigning influencer marketing champs, Instagram and YouTube.
Bots Will Cost Ecommerce Sites $10 Billion in 2019
A new report from cybersecurity company Cheq found that bot and scraping fraud increase during the holiday season.
An Inside Look Into How TikTok Could Attempt to Win Over Influencers
A brief Adweek found online lays out a proposal by which TikTok would attempt to recruit influencers off of Instagram and Youtube with the promise of hundreds of dollars to [...]
Ad Tech Is Giving Influencer Campaigns a Programmatic Boost
Thanks to the burgeoning popularity of microinfluencers, more marketers are programmatically plugging in than ever.
TikTok Is Running Ads Targeting Potential Facebook Advertisers
Multiple campaigns across Google search point to a possible attempt to sway marketers on the part of the short-form video giant.
Papa John’s CMO Karlin Linhardt Is Out After Just 8 Months
The pizza chain has reshuffled most of its C-suite.
McDonald’s CEO Resigns Over Alleged Relationship With Employee
He’d previously led some of the company’s most notable acquisitions.
Twitter’s Ban on Political Ads Is No Big Deal, Marketers Say
But issue-based advertisers could feel the loss.
When a Brand Crisis Happens, Consumers Expect a Rapid Response
Companies' social media strategy can make or break confidence—and their bottom line.