Shoshana Wodinsky

Shoshana Wodinsky is a reporter covering ad tech, ad fraud and social platforms.

Demandbase’s Integration with Marketo Brings Better Targeting to ABM

The rollout will hit Q2 of 2019, according to Demandbase.

Unilever Debuts Trusted Publisher Program to Better Battle Click-Fraud

The company is tight-lipped on exactly which companies will be looped into the rollout.

SpringServe Partners With Protected Media to Cut Down on Video Ad Fraud and Fake Traffic

The partnership brings prebid and postbid verification to the mobile platform.

The Digital Duopoly Still Reigns the Ad World, According to a New Report

While previously predicted to lose their edge, Facebook and Google continue to get paid.

App-ads.txt Rolls Out to Fight Mobile Ad Fraud, but Will Brands and Publishers Embrace It?

The initiative was released Wednesday evening.

Brands Are Rethinking Their Programmatic Buying Strategies to Reduce Risk

A MediaRadar study shows that one-third of advertisers cut their ad spend

Yext and Adobe Collaborate to Unify Brand Experiences Across the Web

The move will ensure verified information for consumers.