Simon Thorneycroft Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column. Opinion Contributor Simon Thorneycroft is founder and CEO of Perspective: Branding, an independent branding and packaging design firm based in the San Francisco Bay Area. Voice 5 Ways Brands Can Harness the Power of Touch and Visually Entice Consumers Using Dazzling Packaging A sensory way for consumers to connect with companies they admire. Voice How Brands Can Entice Consumers Visually and Avoid the Minimalist Packaging Trap Simplistic designs often blur together and won't stand out to buyers. Voice Why More Packaging Should Be Black, and Why It’s So Easy to Get Wrong Black can be striking and downright sexy, but designers embracing darkness often fail to plan for the real world.