Portrait of Simon Thorneycroft

Simon Thorneycroft

Simon Thorneycroft is founder and CEO of Perspective: Branding, an independent branding and packaging design firm based in the San Francisco Bay Area.

5 Ways Brands Can Harness the Power of Touch and Visually Entice Consumers Using Dazzling Packaging

Brand Marketing

A sensory way for consumers to connect with companies they admire.

How Brands Can Entice Consumers Visually and Avoid the Minimalist Packaging Trap

Brand Marketing

Simplistic designs often blur together and won't stand out to buyers.

Why More Packaging Should Be Black, and Why It’s So Easy to Get Wrong

Brand Marketing

Black can be striking and downright sexy, but designers embracing darkness often fail to plan for the real world.