Portrait of Stephen Lepitak

Stephen Lepitak

Stephen is Adweek's Europe Bureau Chief. Before joining Adweek in 2021, Stephen spent 14 years at The Drum starting as news editor, rising to online editor and finally executive editor. Stephen holds a Bachelor's degree from the University of Glasgow.

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How Vodafone’s International Comms Campaign Led to a Reimagining of Its Agency Partnership

Advertising

Over the last year, British communications multinational Vodafone’s marketing team has been forced to learn new ways to work alongside its agency partners, including New Commercial Arts (NCA), to deliver [...]

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The Brands Competing at the 73rd Emmy Awards Have Been Revealed

Awards & Honors

The nominees include agencies Wieden+Kennedy, Lucky Generals and TBWA\Media Arts Lab.

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Mediaocean Acquires Ad Server Flashtalking

Programmatic

The two companies have worked together since 2018 incorporating ad serving data in media buying services.

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Bubble Gum? Rhubarb? This Ad Stirs Debate on What Scottish Soda Irn-Bru Tastes Like

Food & Beverage

Since around 1901, AG Barr has been producing Irn-Bru and it hasn’t found a consistent description to explain just how it tastes.

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Dentsu’s Global CEO of Creative Services Jean Lin Takes on New Role

Leadership & Talent

Lin will advise and oversee the development of its sustainable client solutions service, Dentsu Sustainable Business Solutions.

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As the Tokyo Olympics Near, Nike’s New Spot Focuses on the Future of Sport

Sports Marketing

'Best Day Ever' also includes what is likely a nod to Sha'Carri Richardson.

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What Brands Are Doing for the Tokyo Olympics and Paralympics

Sports Marketing

How sponsors and broadcasters are promoting the world's biggest sporting event.

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Euro 2020 Final Reaches UK TV Record for Soccer Audiences

Media

A peak of 31 million viewers across the U.K. watched Italy defeat England on penalties to become the new champions of Europe.

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Pinterest Hires The Guardian’s Nick Hewat to Lead Its U.K. And Ireland Commercial Operations

Leadership & Talent

"Nick’s experience in growing relationships and driving results with global clients and agencies makes him an ideal fit," said Pinterest's country manager Milka Kramer

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Australia’s ‘Graphic and Confronting’ Covid-19 Ad Could be the Most Hard-Hitting Yet

Coronavirus

Australia's government is struggling to meet its revised goal of the entire country to be vaccinated by October