Portrait of Sydney Lucken

Sydney Lucken

Sydney Lucken is the business and marketing executive at Navigate Video, a London-based video consultancy.

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4 Video Marketing Lessons Brands Can Learn From the Gaming Industry

Voice

Too often its status and breadth are ignored.

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Lessons to Learn From These 3 Animated Branded Videos

Voice

Using illustration in ads can connect brands to their audiences in unique ways.

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Move Aside Influencers—Athletes Are Becoming the Faces of New Brand Strategies

TV / Video

Sports personalities are hooking audiences in a new way.

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Lessons From 3 Interactive Branded Content Videos That Debuted Before Bandersnatch

TV / Video

We’ll likely see this become a bigger marketing trend.

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How a Boom in Feature-Length Films Is Transforming Branded Content

TV / Video

Partners and celebrities often play a part in these videos.

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When Done Right, Extreme Stunts Can Catapult a Brand Into the Public Eye

Brand Marketing

Risky, sometimes dangerous feats can grab audience attention, but it isn't always positive.

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Brands, Take Notes From the Film Industry’s Marketing Lessons

TV / Video

Movie campaigns have a unique way of sticking in viewers' heads and resonating.