Sydney Lucken
Sydney Lucken is the business and marketing executive at Navigate Video, a London-based video consultancy.
4 Video Marketing Lessons Brands Can Learn From the Gaming Industry
Too often its status and breadth are ignored.
Lessons to Learn From These 3 Animated Branded Videos
Using illustration in ads can connect brands to their audiences in unique ways.
Move Aside Influencers—Athletes Are Becoming the Faces of New Brand Strategies
TV / Video
Sports personalities are hooking audiences in a new way.
Lessons From 3 Interactive Branded Content Videos That Debuted Before Bandersnatch
TV / Video
We’ll likely see this become a bigger marketing trend.
How a Boom in Feature-Length Films Is Transforming Branded Content
TV / Video
Partners and celebrities often play a part in these videos.
When Done Right, Extreme Stunts Can Catapult a Brand Into the Public Eye
Brand Marketing
Risky, sometimes dangerous feats can grab audience attention, but it isn't always positive.
Brands, Take Notes From the Film Industry’s Marketing Lessons
TV / Video
Movie campaigns have a unique way of sticking in viewers' heads and resonating.