CBD, after explosive 600% growth in 2019, is headed for ‘an extinction event’ for some nascent brands
Established players will survive, but 1/2 to 2/3 of the 3,000 brands in the category will not, according to Brightfield Group.
Central Kentucky Wants to Lure Crowd-Wary Tourists With ‘Small-Batch Experiences’
New ads aim to appeal to tech-overloaded would-be travelers within driving distance.
Powerful, Emotional Storytelling Shows How CBD Helped This Creative’s Epileptic Child
Agency Team One funded the documentary as part of its annual 'Launching an Idea' initiative to solve community problems.
Beyond Meat’s First TV Ad Puts Earth, Wellness and Celebrities Front and Center
The brand anthem, from agency Mythology, highlights an increasingly high-stakes category.
Cabin Fever Aside, Home Is Still a Pretty Great Place, Coldwell Banker Says in New Ad
Real estate giant and longtime agency Siltanen & Partners will run the spot during NBA games.
For Prohibition-Era Perry Mason, HBO Created the Ultimate L.A. Meal Kits Circa 1932
The deliveries also helped boost a local restaurant featured in the show.
Beyond Meat Partners With NBA Stars Chris Paul, Carmelo Anthony, Dwyane Wade on Social Justice
The plant-based protein brand says "food is a powerful vehicle for change."
Impossible Foods Signs Deal With Walmart, Continuing Its Massive Push Into Retail
The faux-meat brand is now in more than 8,000 grocery stores, marking a 50-fold jump in one year.
Street Artists Reimagine Classic Ralph Lauren Polo Shirt for AR-Enabled Murals
Snapchat-ready outdoor art is on display in New York, Dallas and Chicago.
27 Elite Ballet Dancers Performed Swan Lake in Their Bathtubs, and It’s Hypnotic
The video, shot by the performers, is part of BBC Arts' "Culture in Quarantine."
6 Lessons You Learn Directing an Ad Shoot From 6,000 Miles Away in a 22-Hour Sprint
Brad Lubin shares his crash course in remote directing for a world where unpredictability is the new normal.
PBS Sets New Streaming Channel for Amazon Prime Subscribers
Debuting Aug. 4, it will feature all of Ken Burns' documentaries.
Burger King Celebrates Christmas in July Because 2020 Just Needs to End Already
Consumers are ready to say goodbye to this year, according to the campaign's video.
The Often-Overlooked ‘Hamburger Button’ on Websites Is Now Worth a Free Whopper
Burger King Chile trades screenshots for promo codes in its nerdy new campaign.
A CBD Brand Mowed This 76-Acre Artwork Into a Kansas Wheat Field
Charlotte's Web wants to "ignite conversations for open access to hemp in all states."