Trevor Williams, Global Marketing Director, Adstream

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    3 Strategies for Making Your Data Work Harder

    Being able to seamlessly optimize campaigns based on current and historic metrics enables you to drive increased ROI. Here are three things to consider when it comes to using data to boost the bottom line.

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    Control Over Social Media Assets Is More Important Than Ever

    During times of uncertainty, social media can either drive powerful connections or cause tremendous downfalls for brands.

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    3 Steps to Avoid Sabotaging Your Brand Equity

    Every year there is at least a brand or two that ends up pushing out misinformed creative, insensitive imagery and tone-deaf messaging.