Valérie Keller-Birrer

Valérie Keller-Birrer

Opinion Contributor
Valérie Keller-Birrer is a research consultant and market research freelancer with more than 20 years experience in market research and 10 years as a research associate for IMD International.

Using Behavioral Economics in Digital Marketing to Entice Consumers

According to the 4 types of cognitive biases.