IBM Watson Advertising
IBM: AI-Powered Marketing Takes Your Brand to New Heights
Conversational marketing isn’t anything new, but what is new is the potential AI has to take these conversations even deeper.
NexTech: How AI Helps Your Brand Be Relentlessly Human
Video: Janna Ritzcovan Synovec and Dave Newway of IBM Watson Advertising's NexTech breakout session.
Here’s What You’ll Need to Know to Get Smart About Back-to-School Marketing
Summer is getting into full swing, and that means one thing: The back-to-school shopping season is about to kick off.
Quiz: Are You Smart Enough to Be a Savvy Back-to-School Marketer?
The weather can impact what consumers feel, do, say and buy. Applied correctly to campaigns, it can also help predict purchase behavior—and not just umbrellas on rainy days.