IBM Watson Advertising

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    IBM: AI-Powered Marketing Takes Your Brand to New Heights

    Conversational marketing isn’t anything new, but what is new is the potential AI has to take these conversations even deeper.

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    NexTech: How AI Helps Your Brand Be Relentlessly Human

    Video: Janna Ritzcovan Synovec and Dave Newway of IBM Watson Advertising's NexTech breakout session.

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    Here’s What You’ll Need to Know to Get Smart About Back-to-School Marketing

    Summer is getting into full swing, and that means one thing: The back-to-school shopping season is about to kick off.

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    Quiz: Are You Smart Enough to Be a Savvy Back-to-School Marketer?

    The weather can impact what consumers feel, do, say and buy. Applied correctly to campaigns, it can also help predict purchase behavior—and not just umbrellas on rainy days.