2018 Saw Connected TV Prove Its Worth, but There Are Still Ways Data Can Improve It

Where it needs to be budgeted should also be refined

The last year has seen connected TV proving its long-term value. Getty Images

Skyrocketing growth of streaming audiences has spurred an insatiable desire for advertising on these platforms. Having spent most of the year on the front lines meeting with hundreds of local agencies and ad buyers, here’s my assessment on the lessons learned in the connected TV (CTV) advertising market for 2018.

@PremionMedia Jim Wilson is president of premion at TEGNA.