No Matter Who Wins, the 2020 Election Has Been Great for Fox’s Bottom Line

Cable advertising revenues buoy quarterly earnings, and free streamer Tubi keeps growing

lachlan murdoch
Free streamer Tubi is being incorporated "in every single one of our conversations with our advertising partners," Fox Corp. CEO Lachlan Murdoch said. Getty Images

Election night is Fox News Channel’s “Super Bowl,” the network’s svp of news and politics Alan Komissaroff recently told Adweek, but the lead-up to Election Day has been a cash cow for parent company Fox Corp. In the media company’s most recent quarter, millions in political advertising and sky-high ratings on cable helped offset the Covid-19-related losses that have been battering the TV industry.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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