3 Ways to Grab Consumers’ Attention With Video Ads

In a market that’s inundated with clutter

People of all different colors are looking through magnifying devices
The ultimate goal should be keeping viewers consumed. Andy Baker/Getty Images

Too much of a good thing can be a recipe for disaster.

This story first appeared in the April 15, 2019, issue of Adweek magazine. Click here to subscribe.
@BrianBenedik Brian Benedik is vp, global head of advertising sales at Spotify.