4 Ways Streaming Services Can Lock In Housebound Viewers for the Long Term

More people are watching than ever, but that won’t always be the case

back of body on couch in front of tv
Get the right tools to keep the viewer engaged. Getty Images

We’re all finding ways to adapt our behaviors as we social distance: keeping our kids busy at home, streaming our workouts, tuning in to live services. It’s presented content creators and streamers with boundless opportunities to capture new global audiences with relevant content. From major media companies to smaller niche players, the SVOD market is seeing explosive growth as we all go virtual to keep connected, entertained and active.

Kathleen Barrett is svp, Enterprise and customer success at Vimeo.