Every year, the industry predicts the demise of TV. When the scales finally tipped last year and digital spend overtook its TV equivalent, the death knells rang. But having first heard the ringing at least a decade ago, I’ve stopped paying so much attention. TV is alive and thriving.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.