From Ad Loads to Upfronts, the TV Industry Braces for Another Wild Ride in 2021 ‘Something passing for normalcy’ beckons, but the streaming migration will transform television.
From Ad Loads to Upfronts, the TV Industry Braces for Another Wild Ride in 2021
‘Something passing for normalcy’ beckons, but the streaming migration will transform television.
WandaVision Ushers In Streaming’s Franchise-Dominated Future
Entertainment giants are eager to leverage beloved intellectual property to keep fans tuned in—and paying.
How Covid-19 Has Changed The CW—and When Its Schedule Could Return to Normal
The CW chief Mark Pedowitz on how the network has been navigating Covid-19, losing the coveted "Netflix bump" after that streaming deal lapsed and when he expects to see something [...]
Philo, Which Streams Discovery’s Cable Networks, Isn’t Worried About Discovery+
Philo differentiates itself from other virtual MVPD options with its focus on entertainment and lifestyle programming, but could it face competition from newly launched streamer Discovery+?
Warner Bros.’ Simultaneous Film Releases Need New Success Metrics, CEO Says
Streaming-centered releases require a 'whole different set of criteria' to replace opening weekend box-office results.
Lockdown-Driven OTT Growth a ‘Double-Edged Sword’ for Streamers
Changing consumer expectations bring new challenges, execs say at CES 2021.
NBC Sports Group Helping Tokyo Olympics Marketers Create More Effective Ads
The company is working to help marketers craft more effective ads for the Summer Games, creating an Olympics Ad Engine to help the spots maximize marketing objectives.
Ozark and The Office Are Among 2020’s Most-Streamed Shows
As the theater business shifts, Nielsen plans to track the viewership of theatrical video-on-demand film releases in 2021.
AT&T Shutting Down Live TV Streaming Service AT&T TV Now
AT&T is sunsetting its live TV subscription streaming service AT&T TV Now in favor of its newer AT&T TV broadband service.
OpenAP Debuts New Platform in Expanded TV Advertising Push
The consortium's new technology platform has found its first agency partner in Omnicom.
Roku Scoops Up Global Rights to Programming From Shuttered Streamer Quibi
Scripted series, reality shows and documentaries from the failed startup will be available to watch free on The Roku Channel.
TV Newsers Share Stories of Reporting From the Capitol During the Insurrection
TV news correspondents share their observations and insights from reporting.
Ricky Strauss Exits Disney+ in Wake of Streaming-Centric Restructure
Disney+ evp of marketing and operations Joe Earley will take over content curation duties at the streamer.
Grammy Awards Postponed as Covid-19 Cases Surge in L.A.
The Covid-19 L.A. surge could threaten another big Hollywood awards show as well: this year’s Golden Globe Awards are scheduled to air Feb. 28 on NBC.