ABC Sells Out Oscars Ad Inventory, With 30-Second Spots Going for Up to $2.8 Million

One week after the Super Bowl, advertisers again create custom ads for a big TV audience

an academy award envelope
ABC's four "proud sponsors" each have category exclusivity during the Oscars. ABC

After a rocky lead-up to the 2019 Academy Awards ceremony, things have been progressing much more according to plan this time around for ABC, with none of the pre-telecast controversies that marred last year’s event. It’s also smooth sailing on the business side, where the network has sold out its Oscars ad inventory ahead of the Feb. 9 telecast.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.