ABC's 'A Million Little Things' Campaign Includes a Suicide PSA and Nods to 'This Is Us'

Network gave up promo time to air the public service announcement after tonight’s premiere

One of fall’s most-anticipated new series—especially for ad buyers—premieres tonight as ABC debuts A Million Little Things. And the network’s marketing campaign for the show is both leaning into the show’s parallels to This Is Us while also trying to differentiate it from hit NBC drama.