A+E Networks Shifts Upfront Push From Content to COVID-19 Social Initiatives

Company also looks to move away from traditional demo transactions

a man onstage at A+E's 2019 Upfront
A+E Networks' annual upfront event was supposed to take place Wednesday night. Getty Images

Key insights:

Just two and a half weeks ago, A+E Networks was still making preparations for its annual upfront event, which had been set for Wednesday at New York’s Jazz at Lincoln Center. Of course, those plans quickly went out the window due to the COVID-19 pandemic, which forced the company to cancel its event and completely revamp its upfront plans and strategy.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.