A+E Networks Shifts Upfront Push From Content to COVID-19 Social Initiatives
Company also looks to move away from traditional demo transactions
A+E Networks' annual upfront event was supposed to take place Wednesday night.
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Key insights:
- A+E Networks has changed both the content and delivery of its Upfront Showcase.
- Each of the company's top networks has focused on "brand clarity."
- Traditional demo guarantees "just don't work anymore."
Just two and a half weeks ago, A+E Networks was still making preparations for its annual upfront event, which had been set for Wednesday at New York’s Jazz at Lincoln Center. Of course, those plans quickly went out the window due to the COVID-19 pandemic, which forced the company to cancel its event and completely revamp its upfront plans and strategy.
