After Yearlong Search, WarnerMedia Expects to Hire a New Ad Sales Chief Soon
Leader will likely oversee both WarnerMedia and Xandr sales teams
Donna Speciale left WarnerMedia a year ago after CRO Gerhard Zeiler decided 'to change the leadership structure,' he told staff.
Kevin Mazur/Getty Images
Key insights:
- The search was sidelined earlier this year when AT&T decided to move its ad-tech unit, Xandr, to WarnerMedia.
- Buyers anxious for a leader who can provide clarity about the company's future.
Friday will mark the one-year anniversary of one of last year’s most surprising TV advertising moments: the abrupt exit of Donna Speciale as WarnerMedia ad sales chief. But even more astonishing than the timing of her departure—which came just a week after she had wrapped 2019’s upfront negotiations—is the fact that a full year later, the WarnerMedia ad sales chief position still remains vacant.
