After Avoiding the Sophomore Slump, This Is Us Is NBC’s Best Hope to Maintain Its Demo Lead

The network didn’t consider relocating the show to Thursday

This Is Us kicked off its second season last year with a bit of a stumble, courtesy of NBC: the network announced at its 2017 upfront that the show would move to Thursdays, only to backtrack two weeks later. But then the drama went on to do something that few recent breakout freshman series have accomplished: it became an even bigger hit in Season 2, where it was the highest-rated entertainment broadcast series in the adults 18-49 demographic last season, with a 5.4 rating.