After Network Backlash, Nielsen Reverses Course on Delaying National OOH Measurement

Ratings firm will proceed with out-of-home rollout this fall, despite pandemic's impact on foot traffic

an N on a TV screen
After delaying its national OOH measurement, Nielsen said it would “reassess the situation in Q1 2021.” Nielsen, Getty Images

Key insight:

After Nielsen weathered severe backlash from networks following Thursday’s surprise announcement to delay its national out-of-home measurement rollout—scheduled for this fall—until at least early 2021, the company has reversed course.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.