All FX Season Premieres Will Now Include at Least 2 Episodes Thanks to Hulu
After considering a binge model shift, the company embraces a compromise
FX will air two episodes of Better Things when Season 4 premieres on March 5.
Suzanne Tenner/FX
Key insights:
- FX determined that while the binge model causes shows to quickly exit the zeitgeist, the traditional linear schedule has some marketing drawbacks.
- FX is also clustering multiple series premieres in the same week to help launch its new FX on Hulu branded hub.
Starting this week, FX Networks is expanding its brand beyond linear TV with FX on Hulu, its new streaming hub on the Hulu streaming service. And the company is shaking things up in other ways as well.
