Alphonso Rebrands as LG Ads, Creates Connected TV Media and Measurement Platform

Company looks to show marketers they're buying 'the likes of Roku or Samsung'

LG Ads logo
LG invested $80 million in Alphonso in January to acquire a roughly 60% stake in the company. LG Ads

TV data and measurement company Alphonso is rebranding to LG Ads as part of the smart TV maker’s efforts to scale up its advertising business. The new platform is the exclusive provider of LG’s connected TV ad inventory, alongside data for activation, measurement and attribution across CTV, linear TV and digital.

@MollieCahillane Mollie.Cahillane@adweek.com Mollie is Adweek's reporter covering the business of connected TV.