Cheez-It and Amazon Prime Will Give You $5 to Watch Men on TV

Viewers who log 15 hours streaming "Leading Men of Television" in June will get a coupon

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The new promotion by Cheez-It and Amazon Prime rewards viewers for watching specific content. Cheez-It/Amazon Prime

As most of us know far too well, snacking and streaming go hand-in-hand. To capitalize on this reality, Amazon Prime and Cheez-It have partnered up to reward viewers with coupons for streaming a set amount of themed content each month.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.