Amazon Studios Is Focused on World Domination, Not Just Its Competitors

Execs say they are making programming with international appeal

Vernon Sanders, Jennifer Salke, Albert Cheng at TCA
Amazon's Albert Cheng (r.), with Vernon Sanders and Jennifer Salke, said new rivals bring attention to streaming as a whole. Getty Images

On Thursday, NBCUniversal will unveil new details of its upcoming streaming service, Peacock, the latest entrant into the increasingly crowded business of streaming television. But if Amazon Studios execs are to be believed, they’re not fazed by all of their new competition.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.
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