AMC Networks, Omnicom Complete First National Linear Addressable Campaigns

Media company will make the offering a key component of this year’s upfront

Volkswagen's addressable campaign for AMC Networks targeted viewers who planned to buy an SUV. AMC Networks, Volkswagen

AMC Networks and Omnicom Media Group have completed what the media company says is its first national linear TV addressable campaign.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.