AMC Networks Rolls Out Upfront Portal to Assist Buyers During Pandemic

Access is also free to new branded studio The Content Room

AMC Networks' Screening Room has full seasons of AMC Networks programming and first looks at upcoming original shows.
Upfront Connect includes access to The Screening Room, with full seasons of AMC Networks programming and first looks at upcoming original shows. AMC

Key insights:

AMC Networks has revamped its upfront strategy a couple times in the past several weeks, after the COVID-19 pandemic forced the cancellation of its event last month.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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