Streaming & OTT

Apple TV+ Ad Cleverly Shows How Changing a Few Words Can Alter Everything About a Story

Straightforward show summaries become dramatically different with a few edited words

The ad contrasts predictable plot lines with the twists of Apple TV+ shows like Servant. Apple TV+

By David Griner

December 4, 2020

We journalists certainly know the power of a few words—and specifically how much a story can be changed by moving them around.

David Griner
@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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