Apple TV+ Will Premiere Nov. 1 and Cost $4.99 a Month

People who buy new Apple devices will receive a free year-long subscription to the streaming service

Apple has invested a reported $6 billion in original content for its new streaming service, Apple TV+. Apple

Apple’s much-anticipated streaming service, Apple TV+, finally has a premiere date and cost: The OTT offering is coming to Apple devices Nov. 1 and will cost $4.99 a month, CEO Tim Cook said Tuesday.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.