As COVID-19 Upends TV Ad Sales, Networks and Buyers Enact New Strategies

"We're trying to find solutions that work for everybody."

Clockwise from top left: Travel, theatrical, automotive and restaurants are among the categories scaling back their TV ad buys during the coronavirus pandemic. Getty Images, Marvel Entertainment

Key insights:

The rapid spread of COVID-19 has left the TV industry reeling and in “uncharted territory,” as execs and buyers began navigating the ad sales fallout of sports cancellations, which began two weeks ago and continued through Tuesday’s Summer Olympics postponement.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.