As Viewers Go Ad-Free, Streaming Services Adapt With Product Placements

Brands still want to reach audiences through Hulu and Netflix

people at a wedding
Hulu's Four Weddings and a Funeral had in-episode placements for Hotels.com. Courtesy of Hulu

Subscribers to Hulu’s ad-free plan pay twice as much as limited ad customers each month to avoid commercials. If they watched the service’s original comedy Four Weddings and a Funeral, though, they still saw an ad for Hotels.com.

This story first appeared in the Sept. 30, 2019, issue of Adweek magazine. Click here to subscribe.
@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.