AT&T Sets Sights on Streaming, Connectivity After Bleak Quarter Due to Covid-19
Telco's advertising, theatrical and overall revenues have taken coronavirus-related hits
AT&T president and COO John Stankey said television's scatter market was "not as robust as it's been" due to ongoing advertiser uncertainty.
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Key insights:
- AT&T's quarterly earnings could very well be a blueprint for legacy media companies looking to weather the economic storm.
- The crisis has prompted AT&T to rethink its theatrical model.
The ongoing Covid-19 pandemic has translated to a dramatic hit to almost every segment of media giant AT&T in its first quarter, making the May 27 debut of HBO Max more important to the company than ever.
