Biden Campaign’s $280 Million Ad Strategy Bets Big on Digital
The connected TV category is a 'must-have'
The majority of the ads for Democratic nominee Joe Biden will start running Sept. 1.
Photo Illustration: Trent Joaquin; Source: Getty Images
Key insights:
- Biden's camp has propped up an in-house agency to work on general election campaigns.
- The pandemic has caused more streaming and cord-cutting.
Former Vice President Joe Biden’s presidential campaign is spending more than a quarter-billion dollars on advertising in the ramp-up to the November election.
